MEDIA TEST DRIVE
JEEP COMPASS

Category
Brand, Home, Marketing Event
About This Project

Jeep chose FREE EVENT for the organisation of the press trial of the new Jeep Compass 4xe. A test drive on three days, dedicated to the major media in the automotive and lifestyle sector. The agency, which won the event following the race, has carried out an all-round project, which included a technical brief with set-up and direction dedicated, at the FCA style center and test drive with various on-road routes around the city of Turin.

To enhance the off-road attitude of the new Compass 4xe – which has become more sustainable, more urban but also more adventurous – FREE EVENT has created a tailor made path inside a quarry, set up and prepared for the occasion. Exercises of varying levels of complexity – low-adhesion terrain, fords, side slopes, bumps, ups and downs – to test the car and make journalists live an amazing experience. Just like the new Compass. “We are very pleased to have won this race and to have been chosen by Jeep as the reference agency. We wanted to impress journalists by proposing something completely new, just like the car they tried” – says Federica Turroni, Content & Project Manager at FREE EVENT. “To realise a project worthy of the brand we worked with partners of great experience, taking care of the most technical aspects in the smallest detail. The goal was to transfer all the nuances of the new Compass 4xe in a series of paths designed for true car enthusiasts and thanks to the four-handed work carried out with Jeep we think we have succeeded” – concludes Gianmarco Sisti, Executive Producer of the agency.