Among the day’s activities were games and attractions inspired by the company’s values, entertainment and shows for children, as well as a visit inside the production line, with videos, projections and narrative voices that guided guests inside this Pasta Factory.
Record turnout for the first edition of Family&Friends Day, the event with which Surgital, a leading Italian and international food company, opened the doors of its factory to employees, family and friends.
Lots of ingredients for a really tasty dough, with the little train that took guests to the main stages of the company park, games and attractions inspired by Surgital’s values, entertainment and shows for children, and the visit inside the production line, with videos, projections and narrative voices that guided guests inside this incredible Pasta Factory. Plus treasure hunts, lessons on beekeeping and sustainability, gadgets and food trucks, with local specialties and signature Surgital dishes.
Fun was also assured in the stage area, with entertainment that, just like the company and its 7 brands, mixed tradition and innovation, craftsmanship and technology, involving those present between folk dancing lessons, karaoke moments, sfoglia challenge in collaboration with Casa Artusi-another food excellence of the Romagna area-and the final performance by a well-known local comedian.
The entire event was conceived, organized and managed by Free Event, together with the company’s marketing team, with a view to sustainability, using recycled and recyclable materials – such as the personalized Rubik’s cube made of recycled plastic – paper water briks and solutions to minimize environmental impact. Very successful was the installation “Pedal with us and support research,” with which guests created energy – by pedaling, in fact, on two bicycles – to support medical and health research.
A day of great fun and sharing, with which Free Event – which officially joined the Events Club in 2024 – strengthens its now well-established partnership with Surgital, one of the largest Italian companies in the food sector. A company founded in 1980 by the Bacchini family, pioneers in the promotion of a business model that has been able to merge the craftsmanship of the fresh pasta product with the large quantities of an international production, with results that earned them the EY – Entrepreneur of the Year award in the last edition of the well-known international recognition.
The Family&Friends Day event was carried out in compliance with ISO 9001 and ISO 20121 certifications.