FREE EVENT’s experience in organizing corporate events was amply confirmed in the realization of Italiana Assicurazioni’s Corporate Event in a unique and exclusive location: Saint Moritz. A two-day event dedicated to the launch and presentation of the new Superboost 24, an innovative savings product, in front of a group of Agents and Financial Networks, accompanied by the Presidents of the Corporate Groups.
Forty-five guests were welcomed to an atmospheric location in the Swiss mountains where “Up boost your vision” served as the storytelling of the event: going up is the only way to see beyond, imagine new horizons, sense new beginnings and action plans.
The convention dedicated to the launch of the Superboost 24 savings product and the awarding of Superboost 23 was accompanied by live music thanks to the presence of a pianist who made the atmosphere in the hall pleasant. Special guest: Jacques Villeneuve, Canadian car driver, Formula 1 world champion in 1997 and winner of the Indianapolis 500 and the CART Championship in 1995 was the testimonial of the convention, telling about the importance of having the courage to go beyond one’s limits.
Extremely exclusive and typical experience of the city was the one undertaken by the guests during the morning of the second day: several horse-drawn carriages welcomed the Agents and the Management of the insurance company, accompanying them through a route in contact with nature, touching the most striking spots between Saint Moritz and its mountains.
Guests also have received exclusive gifts for the occasion; designer winter caps made by Yuri Scarpellini, founder of the Happiness brand, were customized in his workshop dedicated to the evocative art of Screen Printing and then handed out to those present.
The Superboost 23 winner, on the other hand, was gifted by a unique and peculiar ski helmet, hand-painted by an illustrator who, with her creative talent, was able to represent the event concept on the outer shell.
The FREE EVENT team was responsible for Creative Direction • General coordination • Scouting Locations • Hospitality • Branding and staging • Event direction (video, audio and lighting) • Guest management • Team building management • Artist scouting and management