23 Apr FREE EVENT JOINS THE WORLD OF CATERING WITH DEEPOSITO, A NEW INTERNATIONAL FOOD CONCEPT PROJECT FOR EVENTS AND BEYOND
Free Event enters the catering business by acquiring a 44 % stake in fmarket, the first urban marketplace that combines market, cafeteria and bistro from a chef’s point of view. And develops, together with creator Fabrizio Mantovani – a chef with international experience in gourmet cuisine – the food concept Deeposito, which aims at revolutionizing the live communication scene through 360-degree entertainment. A format in which, from the earliest stages, food is an integral part of creative design and storytelling, with an eye to sustainability in both the materials used and the sourcing of raw materials.
A project that takes into account the new needs of contemporaneity: in the digital era, food is an aesthetic element to be published in the social channels of people who like to experience and share. A trend that is also influencing the world of events, fashion, and corporate communication in general, where every gastronomic happening is a way to communicate and tell stories through new forms of identification between the brand and its audience.
The total involvement of the guest is declared right from the name, Deeposito: a fusion of Italian and English inspired by the Deep Dub, a passion that unites the founding partners. Just like the musical genre, Deeposito wants to evoke emotions, relax, intrigue, attract and hypnotize, moving people deep inside and involving every aspect of their physicality. Deeposito becomes the Deep Dub of Food, in which rhythm and food transcend what is tangible, stirring the soul and revealing a different level of resonance within a single recipe. To reach the heart – but also the belly – of anyone who tastes it.
Andrea Camporesi, CEO and Creative Director of Free Event, says, “With Fabrizio, we decided to join forces to create something truly new and contemporary: on the one hand, FREE EVENT’s nearly 20 years of experience in an ever-changing industry, in which the integration of content, including food and food styling, plays an increasingly central role. On the other, Fabrizio’s extraordinary expertise in combining creativity, aesthetics, logistics, service and sustainability, elements that are unfailing in the organization of high-level event catering.”
The goal? To raise the bar of the events industry with 360-degree proposals that integrate all elements into a unique narrative. To captivate the mind and shock the senses, generating unforgettable experiences for all participants.