07 Jan Volvo on the snow with Free Event
Posted at 13:02h
in Uncategorized
Free Event realized two igloo-shaped installations for VOLVO, a successful unconventional marketing tool to introduce the new XC90 to the people on holiday in the famous ski-town of Sestola and Cervinia
The two installations have been conceived and projected by Free Event and Volvo Management as well, with the goal to introduce the new XC90 on the market at the same time creating new contacts and scheduling focused test drive in order to value the safety and the extreme confort of the car.