After producing the launch events of the brand new Volvo V90 and S90 (check it out here) Free Event conceived and organized the dealer test drive weeks in the beautiful surroundings of the Grand Hotel Des Bains in Riccione.

Four events divided into six days, for about 250 guests, including owners and employees of the best dealerships in Italy. Guests enjoyed the training on design, safety, technology on board, but they especially loved the cars test drive, when the could try the new VOLVO on freeway – where the driver assistance system of the car is exploited to the maximum –– and test the main competitors car on the scenic roads around Riccione.

For VOLVO, Free Event took care of every detail of the project, from the management of the guests and the guest list, to the coordination of all the activities, which includes also fancy aperitifs and gala dinners.