Two days of sharing, fun and reflection on topics related to food, nutrition and culture of Italian cuisine in the world, which the company based in Lavezzola is committed daily to represent.
Very Buono, this is the title of the convention. It is an exhortation to live the life in the Italian way, with passion, commitment, culture and a subtle irony that touches every detail, from the videos of the ‘impatient’ actors waiting for guests up to shaped and props with the typical gestures of the Italians, scenic fil rouge of the event.
After canoeing, rickshaws and evening entertainment on the first day, the day after was entirely dedicated to corporate messages, values and pasta culture, always spiced up with lots of fun, with a very theatrical and dynamic scenography inside the Teatro Verdi in Cesena.
The event was designed and produced by Free Event, which for Surgital – a growing turnover of 109.5 million in 2022 – managed every creative and execution aspect, in close collaboration with the marketing manager Andrea Bino and his team.
“Working with Surgital is always a source of great inspiration and growth for us” says Federica Turroni, Content Director and Project Manager who followed the event for Free Event. “There is a relationship of great understanding and mutual trust, which allows us to give free outburst to creativity and generate unforgettable experiences for those all the people who live them.”
