PRODUCT LAUNCH
PANDA TRUSSARDI – FCA

Category
Communication, Home, Live Show, Marketing Event
About This Project

After winning the tender for the launch eventof the new Panda Trussardi, competing with the best Italian event agencies, Free Event organized a spectacularshow at Palazzo Trussardi in Piazza La Scala during the Milan Fashion Week.

A very special product launch, in which Free Event combined and mixed the typical dynamics of a fashion show with the features of the automotive reveal, creating a glamorous event where the superstar Ava Max – testimonial of the spot – and prominent influencers like Paolo StellaandPaola Turanitook part.

“Lifestyle belongs to fashion and fashion belongs to lifestyle” – says Tomaso Trussardiinaugurating the press conference – “I think it is the beginning of a long collaboration with Fiat”. Olivier Francois, president of the Fiat Global Brand, also reaffirms: “Between a chat and another, we came up with the idea to create a car together. I was thinking of the 500, the most fashionable car, but Tomaso said: I think Panda is our car. And so, this car was made”

Free Event took care of the project in detail for FCA, with a specially designed set-up that transformed the Trussardi Store into a real Panda Boutique.