Product Launch in Streaming – Lamborghini for Tecnomar

Automobili Lamborghini and The Italian Sea Group presented the worldwide premiere of Tecnomar for Lamborghini 63, the new motor yacht of the Tecnomar fleet, available only in limited edition. The “63” in its name references 1963, the year Lamborghini was established.

The streaming event was organized at the headquarters of the Italian Sea Group, a splendid shipyard in Marina di Carrara, and was presented by Zoran Filicic, the journalist and sports commentator, in partnership with Free Event.

The events agency based in Milan and Faenza coordinated part of the production and content, directly taking care of the scripts for the presenter Filicic.

The event was attended by Tecnomar management – CEO and Founder Giovanni Costantino,  CEO Giuseppe Taranto and PM Cristiano Natali – and Automobili Lamborghini Strategy Director Stefano Rutigliano.

Katia Bassi, Chief Marketing and Communication Officer of Automobili Lamborghini, said: “This yacht represents the significance of creating a valuable partnership, at its best: our co-operation allows the essence of both organizations’ style and expertise to be transferred to different worlds, sharing in their diversity to interpret and add value to the final product in a new environment. If I had to imagine a Lamborghini on water, this would be my vision.”

Once again Free Event collaborates with Automobili Lamborghini after successfully organizing important events dedicated to its employees (the last two editions of the Lamborghini Year Celebration were produced by Free Event, (click here and here for the complete news) and at the same time officially marking its own entry into the world of luxury yachts.

” We were contacted by Italian Sea Group, on the recommendation of Lamborghini, with whom over the years we have built up a relationship of complete trust, ” – explains Andrea Camporesi, CEO of Free Event. “We are particularly proud of this relationship, because it attests the high quality of work done and the excellent rapport that we have managed to establish with our contacts. Furthermore, luxury yachts is a market of great appeal, which offers important growth opportunities. We are looking forward to taking on new projects in this business area”.