Free Event’s signature on the Light Art for Lamborghini Verona

The Grand Opening of the new Lamborghini Verona Showroom, the brand’s first headquarters in North-East Italy, was held. The Vicentini car dealership, part of the Porsche Holding Group since 2018, elevates the range of its brands with the Made in Italy excellence of Sant’Agata Bolognese.

The event created and produced by Free Event has taken on a minimal style and futuristic design, planned in the structure of the fair made up of an area of 400 square meters dedicated to the cars’ exhibition and with the integration of a total black tensile structure, set up and furnished with great style in the garden to become as a whole with the exhibition, and where hospitality was placed with activities of engagement, such as a photo box and the exhibition of a piece that came alive with UV lights.

On the situation of the Grand Opening were exhibited the Miura and the Countach 25th, two milestones in the history of the brand that this year celebrates sixty years. Alongside them, the new Lamborghini Revuelto, the first HPEV (High Performance Electrified Vehicle) hybrid plug-in V12. To complete the exhibition, there were also the Super SUV Urus in the Performance and S versions.

The hospitality of the guests was typical of the great gala occasions, where the storytelling was the Light Art, an architectural lighting designed ad hoc that combined the guests in a bright, immersive and iconic path in Lamborghini style, calling to mind the lines of the luminous bodies of the last super cars. An Electric String quartet with bright dresses welcomed guests a few minutes before the speech by Stefan Winkelmann, CEO & Chairman of Automobili Lamborghini, who stressed the strategic importance of the Triveneto for industry and for the Italian business. Matthias Moser, CEO of Eurocar Italia and Alessandro Bettinoni, General Manager of Vicentini, joined him on stage during the show. The event was attended by about 300 VIP and super selected guests, who enjoyed some artistic performances and the dj-set curated by Tommy Vee.

An event dedicated to sustainability and energy and water saving. A path, the one undertaken by Free Event, on the profile of sustainability, designed for a future in the name of respect for our Mother Earth, with the demonstration that you can keep the level of entertainment/ show business, also respecting the environment“: these are the words of Andrea Camporesi CEO and Creative Director of Free Event, agency protagonist in the events sector for 20 years.