FORMULA 1 – MSC Cruises Gran Premio del Made in Italy e dell’Emilia Romagna 2024

FREE EVENT IS BACK ON TRACK IN IMOLA FOR THE MADE IN ITALY AND EMILIA ROMAGNA GRAND PRIX: A MAJOR INTERNATIONAL EVENT IN COLLABORATION WITH FORMULA 1 AND FORMULA IMOLA SPA. THE AGENCY MANAGED THE STAGE AND CONTENT OF THE FANZONE, THE GRID SHOW, AND SPECIAL EFFECTS AT THE END OF THE RACE.

At the Fanzone, Free Event coordinated one of the most anticipated moments of the entire weekend, the Drivers’ Engagement, with interviews and chats with all the Formula 1 stars. Charles Leclerc, Carlos Sainz, Lewis Hamilton, Max Verstappen, Lando Norris, George Russell, and many others took the stage, thrilling all the attending fans. The event also featured music, talks, and the participation of numerous DJs – including ADMIN and Andrea Damante. There were tributes to Senna and Ratzenberger with interviews of Giulia Toninelli and Peter Levay, discussions on Women in Motors with Elena Penazzi, Nadia Gresini, Elisabetta Franchi, and Elena Alberti, hosted by Zoran Filicic and Carolina Tedeschi.

For the traditional grid show that kicked off the race, Free Event designed a performance that featured an emotional choreography performed by 100 children from the “Pelloni Tabanelli” primary school in Imola.

The show concluded with an incredible burst of energy by Ema Stokholma, an internationally renowned DJ and radio-TV host, who entertained the crowd before the start of the Emilia-Romagna Grand Prix.