Italy 2-1 Ukraine, Spalletti’s first win. In front of over 50 thousand spectators, the Volkswagen installation accompanies the new generation of Azzurri to the first success of the Spalletti era.
In modern football, the midfield is the department that must give balance to the team in the two phases (defensive and offensive) and it is exactly from this point that the scenic concept of the installation signed by FREE EVENT borns and it wants to put the VW product at the center, playing on the metaphor “Ball in the center” to start again with a new generation, a new kick off, a new future.
The work, completed with the exhibition of the cars of the ID family, was the protagonist at the entrance of the Meazza stadium of San Siro, football cathedral and icon for all those who love lifestyle.
“We are excited about the collaboration with Volkswagen because with the management we have the opportunity to explore new ideas and share cutting-edge marketing and communication strategies”.
This is the relationship between agency and customer told by Andrea Camporesi CEO and creative director of FREE EVENT.