On the occasion of the Eurovision Song Contest 2022 Free Event eagerly collaborated with the Golden Globe Winner and Oscar nominated artist Laura Pausini.
Furthermore, together with Fiat 500 the agency has been working on the installations and the engagement activities for the launch of “La prima by Bocelli”.
Free Event firstly won the tender for the creativity of the installations which hosted Fiat’s last release.
Considering the nearly 200 million viewers and the 120 thousand of people attending at the venue, the Eurovision was indeed a powerful platform for Italy to show the different opportunities our country can offer to the world of entertainment.
The agency also supervised the activation areas of Fiat where the brand has been shaping the future of the made in Italy, introducing the new Fiat 500 “La Prima by Bocelli”. This vehicle sits in the top range of 500 e-car and has been enriched by the remarkable contribution of Andrea Bocelli.
Music, automotive, high technology and entertainment were the main features of the several brands activation areas coordinated by Free Event and set up in the foyer of the Palaalpitour, official venue of ESC22, and inside the Eurovision Village at the Valentino Park.
There visitors discovered and experienced the latest features of the new Fiat 500 equipped with a 320 W premium JBL audio system designed to deliver maximum performance.
The Eurovision Song Contest represents a huge chance for our country – says Andrea Camporesi, CEO and art director of Free Event – a great relaunch event which place our country as excellence in the music industry.
Our agency proudly took part in this huge event linked to the world of automotive together with Fiat 500 which was able to connect with the world of music and the main stars of these magical days in Turin. After all Free Event DNA lies between these two worlds: music and automotive.
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