YOGA 100%

Brand, Convention, Home, Live Show, Marketing Event
About This Project

Yoga has chosen the event agency Free Event to organize the convention to launch its new flagship product, the Art of 100% Yoga, the first line of fruit juices 100% for the Horeca channel, with no added sugar , without dyes and preservatives, vegan OK and gluten free. For Yoga, Free Event took care of every aspect of the internal convention dedicated to the agents, with an installation that combined the best audio-video technology with communication materials dedicated to teamwork and the concept of naturalness. The agency of events and productions was also responsible for directing and airing the animated charts with which, in about 2 hours, the brand management has told the guidelines of the new project in the Auditorium of the headquarters of Conserve Italia , creating a story that has been able to mix show, technical aspects and emotions. The concept of “teamwork” was fundamental, also enhanced by the surprise intervention of Fabio Caressa, who entertained the almost exclusively male audience with a punctual analysis of the greatest football coaches of the last few years, to show everyone how the strength and cohesion of the group always make the difference, in sport as in work. The event continued in the marvelous setting of the Palace of Varignana, with another great surprise: in fact, waiting for the guests was, in addition to Fabio Caressa, the former World Champion Beppe Bergomi. During the gala dinner the “de facto couple” of Italian football once again entertained the audience telling curious anecdotes and venturing some predictions for the future, in an atmosphere of great involvement that proved to be perfect for the event’s target . After the great show created to celebrate the 40th anniversary of Conserve Italia, a company that brings together Valfrutta, Cirio, Derby Blue, Jolly Colombani and of course Yoga (see the case history here), the largest fruit and vegetable cooperative in Europe has chosen another the event agency Free Event to organize the launch of a product that promises to revolutionize the Ho.Re.Ca.