Brand, Communication, Convention, Home, Live Show
About This Project

Like every year, Automobili Lamborghini celebrated Christmas with a large corporate convention, a corporate event with numerous participantswhich, for the second year in a row, was organized, created and produced by Free Event. Free Event successfully won the project after participating in a tender involving some of the major Italian event agencies.

The highly anticipatedcorporate event was held at UNIPOL ARENA, in front of an enthusiastic crowd of about 3.500 people, including employees, managers, institutions, families and special guests.

Presenting the evening, once again Federica Masolin, a SKY Network journalist and the female face of Formula 1, who greeted the enthusiastic audience, seated in front of a stage of high visual impact, measuring up to international production standards, and then gave the floor over to the Chairman & Chief Executive Officer of Automobili Lamborghini Stefano Domenicali, for a brief account of the successes achieved in 2019.

After the customary awards, which celebrate the employees for their long-service in the company, the moment everyone was waiting for finally arrived, the surprise show with the international star Laura Pausini, who Lamborghini shares its Emilia-Romagna roots with, treated the many fans with an hour of great music.

The evening ended magically with a shower of pink petals that filled the entire building, thrilling everyone present.


Services handled by Free Event for Lamborghini:

• Creative concept

• Executive production

• Art Direction

• Communication

Scenographyand installations

• Stage and audio video and lights system

• Video contributions and graphic effects

• Live direction

• Organizing secretariat

• Management of suppliers and staff

• Artists management and logistics

• Special effects.


The agency, leader in the organization of corporate, sporting and musical events, thus sealed its relationship with Lamborghini and continues to grow in the automotive world, where for years Free Event has collaborated with Scuderia Ferrari, Volvo, Volkswagen and FCA.