BISTRO’ ROSSINI
NEW BUSINESS OPENING STRATEGY
AND COMMUNICATION

After having organized the convention for its 40^th Anniversary, Free Event was chosen by Gemos to define the opening strategy and the indoor and outdoor communication of its new commercial business, Bistrò Rossini, that has been recently opened in the main square of Faenza town. 

For Bistro Rossini, Free Event has managed the entire indoor communication, specifically: 

• Naming and Logo 

• Menu and wine list

• Placemats and Cutlery

• Corporate identity tools

• Brand identity tools 

At the same time, Free Event defined the entire communication campaign which included newspaper commercial, several billboard and two radio campaigns. Through its web division, the event planning and communication agency also took care of the online strategy, which included the design and development of the website (check it out here) and the new business social media management, with investment on Facebook, Google and Tripadvisor and the continuous monitoring of all the activities. 

For Bistrò Rossini and Gemos, Free Event also oversaw the opening event, which brought the entire city together in Faenza Square for great food and live entertainment.